American homecare brand Bissell marks re entry into India with distribution pact

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A New Chapter for Bissell in the US Market

Bissell, a well-established name in the homecare solutions industry, has made a significant move to re-enter the US market through a strategic distribution partnership. This move marks a new chapter for the brand, as it seeks to expand its presence across both e-commerce and offline channels. With a rich history of innovation and quality products, Bissell is poised to make a strong comeback in the US market.

Key Highlights of the Partnership

  • Strategic Distribution Partnership: Bissell has partnered with a leading distribution company to expand its reach in the US market. E-commerce and Offline Channels: The brand aims to establish a strong presence across both e-commerce and offline channels, including retail stores and online marketplaces. New Product Lines: Bissell plans to introduce new product lines, including wet and dry vacuum cleaners, to cater to the evolving needs of consumers. ### Benefits of the Partnership**

    • Benefits of the Partnership

  • Increased Brand Awareness: The partnership is expected to increase brand awareness and visibility for Bissell in the US market.

    Bissell Partners with Cavitak to Boost Online Sales and Offline Reach.

    Distribution Collaboration: A New Chapter for Bissell

    Bissell, a well-established brand in the cleaning industry, has recently announced a strategic distribution collaboration with Cavitak Global Commerce. This partnership marks a significant milestone for the company, as it aims to expand its reach and strengthen its presence in the market.

    Key Objectives of the Collaboration

    The primary objective of this collaboration is to enhance Bissell’s online presence. By partnering with Cavitak Global Commerce, the company will be able to leverage the latter’s extensive network and expertise in e-commerce to increase its online visibility and sales. Some of the key objectives of this collaboration include:

  • Increasing online sales by 20% within the first six months
  • Expanding product offerings to reach a wider audience
  • Improving customer engagement and loyalty through targeted marketing campaigns
  • Enhancing the overall customer experience through streamlined logistics and delivery

    • Offline Store Expansion

    In addition to strengthening its online presence, Bissell also hopes to make its products available in offline stores by next year. This move is expected to further increase the brand’s visibility and reach a wider audience.

    India’s Growing E-commerce Market

    The Indian e-commerce market has experienced significant growth in recent years, driven by increasing internet penetration, a growing middle class, and the rise of mobile commerce. According to a report by the Internet and Mobile Association of India (IAMAI), the e-commerce market in India is expected to reach $150 billion by 2025, with a compound annual growth rate (CAGR) of 20% from 2020 to 2025.

    Key Drivers of Growth

    Several factors are contributing to the growth of the Indian e-commerce market:

  • Increasing internet penetration: The number of internet users in India has grown from 250 million in 2010 to over 500 million in 2020, according to the IAMAI report. Growing middle class: The Indian middle class is expected to grow from 300 million in 2015 to 500 million by 2025, according to a report by the National Statistical Office (NSO). Rise of mobile commerce: Mobile commerce is becoming increasingly popular in India, with 70% of online shoppers using their mobile devices to make purchases, according to a report by the IAMAI. ### Opportunities for Foreign Companies*

    • Opportunities for Foreign Companies

    Foreign companies can capitalize on the growth of the Indian e-commerce market by:

  • Partnering with local players: Foreign companies can partner with local e-commerce players to tap into the Indian market. Investing in local infrastructure: Foreign companies can invest in local infrastructure, such as warehouses and logistics, to improve their delivery capabilities.

    The brand was earlier being sold in India by Eureka Forbes in 2018.