Legacy Brand BISSELL Marks Its Entry Into The Indian Market With The Launch Of Cutting Edge Wet Cleaning Solutions

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The Partnership and Launch

BISSELL, a well-established brand in the wet cleaning solutions market, has entered into a strategic partnership with CAVITAK, a prominent distributor in the country. This partnership marks a significant milestone in BISSELL’s expansion plans in India.

The Rise of SharkNinja in India

SharkNinja, a US-based company, has made a significant entry into the Indian market with its innovative products. The company’s debut in India is marked by the launch of its two inventions- Portable Wet & Dry Deep Vacuum Cleaner and CrossWave® Upright 3-in-1 Wet and Dry Vacuum cleaner.

Key Features of the Portable Wet & Dry Deep Vacuum Cleaner

The Portable Wet & Dry Deep Vacuum Cleaner is a versatile and compact device that offers several benefits.

With its powerful suction and advanced filtration system, this vacuum cleaner is ideal for households with pets and allergies.

Key Features of the Vacuum Cleaner

  • Powerful suction: The vacuum cleaner features a powerful suction system that can pick up dirt, dust, and allergens from various surfaces. Advanced filtration system: The vacuum cleaner comes equipped with an advanced filtration system that captures 97% of dust, pollen, and other allergens as small as 3 microns. Pet hair removal: The vacuum cleaner is designed to remove pet hair from carpets, upholstery, and other surfaces, making it ideal for households with pets. Easy maneuverability: The vacuum cleaner is lightweight and easy to maneuver, making it perfect for cleaning hard-to-reach areas and tight spaces. ## Benefits of Using the Vacuum Cleaner

    • Benefits of Using the Vacuum Cleaner

  • Effective cleaning: The vacuum cleaner is designed to tackle a wide range of cleaning tasks, making it an effective cleaning solution for Indian homes. Reduced allergens: The advanced filtration system captures 97% of dust, pollen, and other allergens, making it ideal for households with allergies. Pet-friendly: The vacuum cleaner is designed to remove pet hair, making it a great option for households with pets. Easy maintenance: The vacuum cleaner is easy to maintain and clean, making it a convenient option for busy households. ## How to Use the Vacuum Cleaner

    • How to Use the Vacuum Cleaner

  • Preparing the vacuum cleaner: Before using the vacuum cleaner, make sure to read the user manual and understand the different settings and features. Cleaning the floor: Use the vacuum cleaner to clean the floor, starting from one end of the room and working your way across. Cleaning upholstery: Use the vacuum cleaner to clean upholstery, paying attention to crevices and tight spaces.

    Growing demand for cleaning products in India drives business opportunities for BISSELL.

    The Indian Market: A Growing Opportunity

    The Indian market is experiencing rapid growth, driven by increasing purchasing power and a growing focus on home hygiene. This presents a significant opportunity for BISSELL, a leading manufacturer of cleaning solutions. With a strong presence in the global market, BISSELL is well-positioned to capitalize on the growing demand for cleaning products in India. Key statistics: + India’s GDP growth rate is expected to reach 7.2% in 2023, driven by a growing middle class and increasing consumer spending. + The Indian market is expected to reach $1.3 trillion by 2025, with the cleaning products segment expected to grow at a CAGR of 10%.

    With a wide range of products and innovative technologies, BISSELL offers a comprehensive solution for various floor types and cleaning needs.

    The History of BISSELL

    BISSELL’s journey began in 1876 when William H. BISSELL founded the company in Manchester, England. Initially, the company focused on producing carpet cleaning equipment, which quickly gained popularity due to its effectiveness in removing dirt and stains from carpets. Over the years, BISSELL expanded its product line to include other floor care solutions, such as vacuum cleaners and mop systems.

    Key Features and Innovations

    BISSELL is known for its innovative technologies and features that set it apart from other floor care companies. Some of the key features and innovations include:

  • Advanced Filtration Systems: BISSELL’s advanced filtration systems capture 97% of dust, dirt, and allergens as small as 3 microns, ensuring a cleaner and healthier indoor environment. Powerful Suction: BISSELL’s powerful suction technology captures dirt and debris, leaving floors clean and spotless. Easy-to-Use Designs: BISSELL’s products are designed with ease of use in mind, making it simple for anyone to clean their floors effectively. * Energy Efficiency: BISSELL’s products are designed to be energy efficient, reducing energy consumption and minimizing environmental impact. ## Product Range**

    • Product Range

    BISSELL offers a wide range of products to cater to various floor types and cleaning needs.