Table of Contents
A Legacy of Innovation and Growth
Constant has been a driving force behind the modernisation of numerous brands in the region since 2012. With a proven track record of success, the company has established itself as a leader in the industry. This legacy of innovation and growth is a testament to the company’s commitment to delivering exceptional results.
Key Milestones
A Diverse Range of Brands
Constant has worked with a diverse range of brands, each with its unique strengths and challenges.
The Rise of the Creative Agency
The creative agency landscape has undergone significant changes since 2012. The traditional model of a single agency handling all aspects of a brand’s marketing efforts has given way to a more collaborative and flexible approach. This shift is driven by the increasing complexity of modern marketing, the rise of digital channels, and the need for brands to be more agile and responsive to changing consumer behaviors. Key factors contributing to this shift include: + The growth of digital channels and the need for brands to be present across multiple platforms + The increasing complexity of marketing efforts, requiring more specialized and flexible agencies + The rise of data-driven marketing and the need for agencies to provide actionable insights and recommendations + The growing importance of brand experience and the need for agencies to deliver immersive and engaging experiences
The Changing Role of the Creative Agency
As the marketing landscape continues to evolve, the role of the creative agency is also changing.
Agency Direction: A New Era of Collaboration and Innovation
The new agency direction is the result of a two-year journey, where the senior team has been refining their skills and developing a unique approach to client service. This journey has involved working with a diverse range of clients, including some of the biggest names in the industry. These clients include:
These clients have provided valuable feedback and insights, helping the senior team to refine their approach and develop a unique agency direction that prioritizes collaboration, innovation, and results-driven service.
The Key Principles of the New Agency Direction
The new agency direction is built around three key principles:
China and Asia-Owned Businesses are Taking the Global Market by Storm with Digital Technologies and Growing Economic Influence.
The Rise of China and Asia-Owned Businesses
The global market is witnessing a significant shift, with China and Asia-owned businesses increasingly targeting global audiences. This trend is driven by the growing economic influence of these regions, as well as the rise of digital technologies that have enabled businesses to reach a wider audience.
Key Factors Driving the Trend
The Role of the Agency
The agency has played a significant role in facilitating the growth of China and Asia-owned businesses. With a presence in multiple cities around the world, the agency has helped these businesses to navigate the complexities of global markets and reach new customers.
Examples of Successful Partnerships
The Founding of Constant
Constant was founded in 2012 by Tim Ho and Tem Hansen, two visionary individuals who shared a passion for innovative design and creative problem-solving. The duo’s vision was to create a unique entity that would bridge the gap between art and commerce, producing work that was both aesthetically pleasing and commercially viable.
The Mission of Constant
Constant’s mission is to empower brands and businesses to create meaningful connections with their audiences. This is achieved through a multidisciplinary approach that combines user-centric design, compelling narratives, and a deep understanding of the market.