China Consumer Electronics Sector Taps Ai To Crack High-End Market!

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**A New Era of Manufacturing in China**

China’s “Factory” Becoming a Hub for High-End Products

China, once known as the “factory of the world,” has been undergoing a significant transformation. The country’s consumer electronics makers are now expanding their footprints in the high-end market, driven by rising R investment and consumption upgrades. This shift is expected to have a profound impact on the manufacturing sector, with China emerging as a major player in the global market.

Rising Stars in the Making

Among the rising stars is Dreame Technology, a leading smart home appliance manufacturer headquartered in Suzhou, east China’s Jiangsu Province. Founded in 2017, the company has sold 3.96 million robotic vacuum cleaners last year, a year-on-year growth of nearly 60 percent, with its products reaching over 100 countries and regions.

  • Key Innovations:
  • A robotic vacuum featuring a bionic, multi-joint arm capable of extending up to 33 centimeters and cleaning some narrow spaces with the help of cleaning tools.
  • A robotic vacuum that can automatically change mop cloths, allowing for dedicated mopping in specific zones.

Embodying AI: The Future of Home Service Robots

Dreame’s latest robotic vacuum cleaners integrate DeepSeek to enable more smart voice interaction. The company’s AI model can recognize more than 200 types of obstacles, enabling its robotic vacuums with the latest generation of robotic arms to perform tasks such as tidying up obstacles and trash on the room floors.

“The AI technology can make the vacuum cleaners think more like humans,” said Meng Jia, president of Dreame’s robotic vacuum business. “Embodied AI will pave the way for the introduction of home service robots.”

A Focus on R: Key to Dreame’s Success

Dreame’s focus on R has been crucial to its rise, with the research staff comprising 60 percent of its workforce. Moreover, R spending accounts for 7 percent of its total revenue, significantly higher than that of traditional home appliance makers.

A New Era of Manufacturing: The Role of AI

China’s consumer electronics enterprises are leveraging AI to transform traditional hardware and move up the value chain. The country’s eye-catching achievements in the global technology and innovation-driven fields have boosted the enterprises’ high-end development.

MiMouse Technology: A Startup with a Vision

MiMouse Technology, a startup established in 2015 in Hefei, capital of east China’s Anhui Province, serves as yet another outstanding example of how Chinese consumer electronics enterprises are leveraging AI to transform traditional hardware.

  • Key Innovations:
  • A smart voice mouse with a speech recognition speed of 400 words per minute and an accuracy rate of 98 percent.
  • A smart mouse powered by a large language model, allowing users to create PowerPoint presentations, articles, code, poems, and more using simple voice commands.

Going Global: A Key Strategy

MiMouse has doubled its R investment to more than 20 million yuan (about 2.8 million U.S. dollars) annually. The company has also upgraded its software to support multiple languages and set up overseas AI servers to improve the user experience.

Chinese Policymakers: Supporting High-End Development

Chinese policymakers have introduced a range of measures to support high-end development, including subsidies for trading in old appliances and green energy-saving consumption vouchers.

A Recent Trade-In Campaign

A recent trade-in campaign for 2025 organised by the China Household Electrical Appliances Service Association has focused on smart products equipped with AI technology, covering cutting-edge categories such as smart refrigerators, self-adaptive air conditioners, and kitchen appliances with AI voice interaction.

  • Expected Consumption Potential:
  • Over 100 billion yuan this year.
  • Drive industrial upgrading through high-end supply.
  • Facilitate China’s manufacturing industry to transform from traditional manufacturing to smart one.

A New Era of Manufacturing in China

China’s consumer electronics enterprises are now emerging as major players in the global market, driven by rising R investment and consumption upgrades. The country’s “factory” is becoming a hub for high-end products, with companies like Dreame Technology and MiMouse Technology leading the way.

A Bright Future Ahead

As AI continues to shape the manufacturing sector, China’s consumer electronics enterprises are well-positioned to take advantage of the opportunities and challenges presented by this technology. With a strong R workforce and comprehensive supply chain, China is poised to become a major player in the global market for high-end electronics.