The Indian healthcare and hygiene market is expected to reach $24.8 billion by 2025. This growth is primarily driven by an increasing focus on cleanliness, health, and wellbeing across the country. Eureka Forbes Ltd, the leading player in the health and hygiene industry in India, has taken a significant step in the market. The company has announced actress Shraddha Kapoor as the brand ambassador for its iconic range of vacuum cleaners. This strategic partnership aims to promote cleanliness and inspire healthier living among Indian households, especially the young, urban population. Key Highlights:
• Eureka Forbes is a market leader in vacuum cleaning with over four decades of legacy. • The company’s new Forbes SmartClean Robotic Vacuum Cleaners combine powerful suction with wet mopping, delivering spotless floors with ease. • Powered by AI and next-gen LiDAR technology, these smart devices offer precision, intelligence, and unmatched convenience. • Shraddha Kapoor becomes the face of Eureka Forbes Vacuum Cleaners, championing clean, healthy living and reinforcing the brand’s mission to empower homes with cleaner, healthier solutions. • The collaboration aims to connect with young urban consumers who value smart, health-conscious living and the clean home and healthy mind and body philosophy.
- With Shraddha Kapoor on board, Eureka Forbes aims to reposition its brand image and connect with a wider audience, particularly the young and urban population.
- Shraddha’s authenticity and strong connect with young Indian households make her the perfect partner in Eureka Forbes’s journey to build a cleaner, healthier India, one smart home at a time.
Benefits of Smart Cleaning
The benefits of smart cleaning with Eureka Forbes’s Forbes SmartClean Robotics range are numerous. These devices offer:
- Effortless cleaning with powerful suction and wet mopping capabilities
- Precision and intelligence with AI-powered navigation and LiDAR technology
- Unmatched convenience with Wi-Fi connectivity and mobile app control
Eureka Forbes aims to revolutionize the way people clean their homes with its innovative products and technology.
The company believes that cleanliness is a fundamental aspect of a healthy lifestyle. With Shraddha Kapoor as its brand ambassador, Eureka Forbes is now better equipped to promote this philosophy and inspire a cleaner, healthier India.
Shraddha Kapoor’s Partnership
Shraddha Kapoor, known for her strong connect with young Indian households, has become the face of Eureka Forbes Vacuum Cleaners. The actress believes that a clean home is the foundation of a healthy mind and body, and she is proud to be associated with a brand that has made clean living a lifelong mission. “ I am delighted to be associated with the Eureka Forbes family. I have always believed that a clean home is the foundation of a healthy mind and body, and the spaces we live in deeply influence how we function as individuals. Eureka Forbes as a brand has been championing clean, healthy living and I’m proud to be associated with a brand that has made clean living a lifelong mission. With innovations like the Forbes SmartClean Robotics range, which blends intelligent technology with effortless convenience, Eureka Forbes is redefining the future of home hygiene. I truly hope that together we can inspire many more to embrace this way of life,” says Shraddha Kapoor. Mr. Anurag Kumar, Chief Growth Officer, Eureka Forbes Ltd said, “We’re pleased to welcome Shraddha Kapoor to the Eureka Forbes family as the face of our Vacuum Cleaners. She represents a generation that values mindful living, smart choices, and purposeful innovation, qualities that mirror our brand ethos. At Eureka Forbes, we’ve been pioneering home hygiene solutions for over 40 years, and with our new Forbes SmartClean Robotics range, we are redefining what effortless cleanliness looks like in today’s homes. Shraddha’s authenticity and strong connect with young Indian households makes her the perfect partner in our journey to build a cleaner, healthier India, one smart home at a time.”
“The partnership between Eureka Forbes and Shraddha Kapoor will not only enhance the brand image but also increase brand awareness among the young and urban population. We are excited to collaborate with Shraddha on this initiative and look forward to working together to make a positive impact on the lives of millions of Indian households,” Mr. Kumar added. The company’s customer-first approach and commitment to innovation make it a leader in the vacuum cleaner market, and with Shraddha Kapoor on board, it aims to further reposition itself and connect with a wider audience.
“I believe that cleanliness is a fundamental aspect of a healthy lifestyle. As an actress, I have always tried to live a healthy lifestyle and adopt clean habits. With Eureka Forbes, I am proud to be associated with a brand that shares this vision and is committed to making clean living accessible to everyone. I am excited to be a part of this journey and look forward to inspiring my audience to adopt clean living habits.”
Shraddha Kapoor is well-connected with young Indian households, and her association with Eureka Forbes will help the brand reach a wider audience and promote its philosophy of clean living and healthy habits.
| Key Features | Forbes SmartClean Robotics |
|---|---|
| AI-powered navigation | Yes |
| Next-gen LiDAR technology | Yes |
| Wi-Fi connectivity | Yes |
| Mobile app control | Yes |
| Wet mopping capabilities | Yes |
| Powerful suction | Yes |
The Forbes SmartClean Robotics range combines powerful suction with wet mopping, delivering spotless floors with ease. The devices are powered by AI and next-gen LiDAR technology, offering precision, intelligence, and unmatched convenience. The company believes that smart cleaning is a better alternative to traditional vacuum cleaners. With its innovative products and technology, Eureka Forbes aims to revolutionize the way people clean their homes and promote a cleaner, healthier lifestyle. In conclusion, the partnership between Eureka Forbes and Shraddha Kapoor marks a significant milestone in the brand’s journey to champion cleanliness and inspire healthier living across homes in India. With Shraddha Kapoor as its brand ambassador, Eureka Forbes is now better equipped to promote its philosophy of clean living and healthy habits, inspiring a cleaner, healthier India, one smart home at a time.